An Analysis of my first try at Facebook Advertising

Aliens, Armageddon, and Romance

Fire in the Woods is only $.99 on Ebook

For a limited time!

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Last week, my book went on sale on Ebook for $.99. This was a bit of a surprise, and I wouldn’t have even known unless a friend happened upon it and let me know (funny how that happens in the publishing biz.)

Anyway… in a perfect world I would have had tons of marketing ready, but since my book was only going to be on sale for a week, I needed to act fast.

  1.        Instagram Posts
  2.        My Newsletter
  3.        My Street Team
  4.        Twitter
  5.        Tumblr
  6.        Facebook

When I hit Facebook, the app prompted me to boost the post. I figured, why not? It was the perfect chance to test the waters.

The process was insanely easy, and not really all that expensive.

I started with a budget of $7.00 total, for an add that would run for seven days. (A dollar a day. That’s not too bad)The results were interesting…At the end of the seven days, I had reached an additional 1,995 people, and 56 people had clicked on the buy links.

(more on WHO clicked below- stay with me)

Breaking that down, about 8 people clicked the buy link per day. NOT HUGE NUMBERS, but not that bad… because I know from research that you need to see the cover of a book at least three times before you consider buying, and then another 3-5 times before you decide to find out more or buy.

I had an “organic” reach of 150 people (that is average for me… these are the people who would have seen it in the feed without any advertising).

I asked the App to send the ad to women only in the USA between the ages of 13-50 who have shown interest in reading, science fiction, romance, young adult… etc.

Then I drilled down and found something REALLY interesting…

I looked at the demographic of the “clicks”. This was a real eye-opener. I know that my book is written for the 13-18 age group, but I went for the broader 13-50 range because I know a lot of adult women read YA as well.

But guess what?

48 of the people who clicked the buy links were in the 13-19 age brackets. My exact target audience! So sending out to a broad age range, I decided, might have been a mistake.

But the sale wasn’t over yet…

Then, I noticed that the sale had not ended on Saturday as scheduled. I decided to give my ad one last push. I was going to do one day for $1, but decided to try 1 day for $2 to send it to more people. I also adjusted the age bracket to 13-19 year olds (Sorry, adults… I was experimenting)

On that one day I received an additional 515 views and an additional 11 clicks

The final stats

So, at $1 a day I received an average of 284 views per day and 8 clicks per day

At $2 a day (On a Sunday, which might have skewed things) I received 515 views and 11 clicks

If you want to be really anal, for a total of $9.00 it cost $.00359 cents per view, or $.13 per click. Personally, I don’t only value the “click” numbers, because I know how important just the face time of the cover is.

How does Facebook stack up against other advertising?

I have purchased some other forms of advertising that cost $280 for just a few mentions. While those did provide great face time, I don’t think they were as good of a value as the Facebook ad.

So, to sum it all up, YES I would do this again, but with a few changes.

#1. I’d not shoot for such a wide age audience. If it went to more 13-19 year olds, I might have ended up with more clicks

#2. I’d taken a class on Facebook ads a few days before this happened, but I didn’t have time to create my own ad. Instead, I used just a picture of my book, and a friendly post about the sale. I’m going to experiment next time with the suggestions from the course I took. (Below is the Instagram version-same pic, same text as the Facebook Ad) Here is a link to the actual ad

You guyzzzz! FIRE IN THE WOODS is on sale for only $0.99 on ebook at most bookish places! Here's what it's about: FIRE blurb When a plane crashes in the woods near Jess’s home, the boy of her dreams falls out of the sky—literally. But David’s not here to find a girlfriend. He’s from another planet, and if Jess can’t help him get back to his ship, he’ll be stuck on Earth with nothing to look forward to but the pointy end of a dissection scalpel. Her father runs their house like an army barracks, and with an alien on the loose, Major Dad isn’t too keen on the idea of Jess going anywhere. Ever. So how the heck is she supposed to help the sweetest, strangest, and cutest guy she’s ever met? Hiding him in her room probably isn’t the best idea. Especially since her Dad is in charge of the squadron searching for David. That doesn’t mean she won’t do it. It just means she can't get caught. As they race through the woods with Major Dad and most of the U.S. military one breath behind them, Jess and David grow closer than either of them anticipated. But David has a genocide-sized secret, and one betrayal later, they are both in handcuffs as alien warships are positioning themselves around the globe. Time is ticking down to Armageddon, and Jess must think fast if she's to save the boy she cares about without sacrificing Earth—and everyone on it. . . . #fireinthewoods #YA #yalit #read #reading #yalovin #bookstagram #scifi #aliens #alienated #aliensrule #book #books #bookish #bookgeek #booklove #bookaholic #booklover #bookaddict #bookhoarder #AshesInTheSky #books #reader #page #pages #paper #instagood #picoftheday #alienbooks #romance

A photo posted by Jennifer M. Eaton (@jennifermeaton) on

State breakdown… In case anyone is interested…

The most “clicks” came from California. 11 clicks from 167 people who saw the ad.

Followed by Ohio: 7 clicks from 123 reached

Arizona, Florida, Georgia, New Jersey, Pennsylvania: all 4 clicks from 50-99 reached

Most of the rest were 50-ish views with 1-3 clicks per state.

Yes, there were 24 states who saw the ad, but had no clickers. [Sad face]

If you’d like to know anything else about the experience, please let me know!

Has anyone else tested out the waters of Facebook advertising? How did it work for you?



Ashes and Fire2You can find Fire in the Woods and Ashes in the Sky at all these awesome bookish places!

Amazon | Barnes & Noble | Book Depository | Kobo | Chapters Indigo! | iBooks | IndiBound |

Catch up with me on social media!

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The Unexpected Life of the Genie in the Bottle (Sort of): A Review of SUMMONED by Rainy Kaye

Summoned by Rainy Kaye (Ebook) I picked up this book on Netgalley. It centers on a male character who has to do whatever his master “wishes”. It is a genie/master relationship.

The only problem is, Dimitri has no magical powers. He has to figure out how to do what his master wants (Including murder) in a given amount of time, or he will experience intolerable pain.

Dimitri cannot afford relationships, instead living through a string of one-night-stands, until he meets the quirky Sid, who keeps coming back, no matter how hard he tries to push her away.

I really loved the premise of this book, and the unique take on Genie lore. This is what kept me reading. The characters seemed a little flat to me, although I can’t quite place why. They both have distinct personalities and backstories that should have hooked me. This may be due to the male POV character, who always scooted on the edge of his emotions (as I believe is realistic for his situation) We get a lot of thought from Dimitri, but for some reason I could not feel his pain (although I DID understand his pain)

I still gobbled up this book, though, really enjoying the whole idea. And when Dimitri’s master makes that last wish! Omigosh! Loved it… and then when things get even worse! (Can’t tell because of spoiler) I wish it were a little more fast paced in spots where the relationship was developing, but overall I really did enjoy this book – especially the roller coaster ride ending—and I am interested in seeing what the net book has to offer.


Ashes and Fire2You can find Fire in the Woods and Ashes in the Sky at all these awesome bookish places!

Amazon | Barnes & Noble | Book Depository | Kobo | Chapters Indigo! | iBooks | IndiBound |

Catch up with me on social media!

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Pop Goes My Brain! This is My Worst Editing Nightmare! With @carolinetpatti

My worst editing nightmare? That would be the whole process of writing Into the Dark, the book that precedes Into the Light.

Into the Dark began as a story called Seven Days. Very often I write a prologue, which I then don’t include in the book.

Prologues serve as jumping off points for me, but once the book is written, I axe the prologue because it seems unnecessary.

Here is the prologue that got me started writing Seven Days:

Six days ago I died. Only I didn’t cross over or see a white light, or an angel, or any of the stuff you see in movies and read about in books. Instead, I landed in the body of my best friend, Millie. Now I have a choice to make. Stay in her body and live my life as hers, or leave it, and kill us both. I have one day left to decide. What would you do?

Just typing that now makes me shudder.

The writing isn’t very good. And I certainly would never pose a question to a reader. 4th wall break! But that is where I was with my writing at the time. And I can’t exactly fault myself because “everybody’s got to start somewhere.”

I submitted draft after draft of Seven Days to my then agent and she kept telling me how much she loved the story—she called it galvanizing, a word I had to look up—but the writing needed work. This went on for YEARS. But the book never went where my agent wanted it to go. She eventually dropped me. And really, can you blame her?

No._00000She suggested I take a master class, but my ego wasn’t ready to listen. A while later, my ego in check, I reached out to Georgia McBride, who at the time did free lance editing work, and begged her to whip my writing in shape. It still took a long time, but eventually I learned the difference between telling a story and crafting a novel.


I submitted Into the Dark for publication in 2014. That “final” version was the eighth draft, as in I’d written the novel eight times from beginning to end. I began writing the story in 2008, and by 2014 it was nothing like the original version, barely recognizable except that the premise, or rather the conflict presented in the original prologue, was still the heart of the novel.

Accepted by Month9Books I thought, FINALLY! I’m finally finished writing and revising this novel. And then I opened the email from the editor. Her note:

It would work better in present tense.


There was definitely some crying. Maybe a lot of crying. But I rewrote the whole thing, changing each verb, and struggling with how to write flashback scenes, until the whole novel was in present tense. It took me the entire summer of 2014.

That’s my editing nightmare. My Everest, if you will. But I made it. I think. =)

About the Author:

Caroline T. Patti is the author of the Nettie series, which includes: The World Spins Madly On, Too Late to Apologize, A Little Faith and Life After You (Sept. 2015) She also wrote Into the Dark published by Month9Books. Caroline is a former teacher, librarian and coach. She lives in Northern California with her husband and two daughters.

When she’s not writing, she’s probably on Twitter.

Twitter | Facebook | Instagram | Goodreads

About Into the Light:

Mercy’s family is back together and the threat of danger appears to have passed. But any relief she feels is short lived as she is ripped from her body and thrown in jail. Gage and Nathaniel’s plans to break Mercy out won’t exactly be easy. Stuffed full of a chemical binding agent, Mercy is trapped inside the body of a convict without the ability to breach and set herself free. Unfortunately for Mercy, being trapped in jail becomes the least of her problems when she meets her evil twin, Justice.

Find out more about the book at:

BAM | Chapters | Amazon | B&N | TBD | Goodreads

Giveaway Information: Contest ends August 29, 2016

  • One (1) winner will receive a scrabble tile book cover charm (US ONLY)
  • Five (5) winners will receive a digital copy of Into the Dark and Into the Light by Caroline T. Patti (INT)


Sign up for the Rafflecopter HERE!


The Tooth Fairy? Well, Kind Of: A Review Of Smoke and Bone by Laini Taylor

Daughter of Smoke and Bone by Laini Taylor (Audiobook) This was a very bizarre book. It deals with angels and demons. Well, sort of.

The main character is a girl that is raised by a family of demon-like people, and her job is to collect teeth for one of them.

NOW WAIT! Stay with me a minute.

When I read the “teeth” thing I almost didn’t read this book, because, yeah, it’s weird, but it works in the context of the story.

And no, she is not the tooth fairy. She collects teeth from dead things…

Anyway, she uses these portals to get all over the world collecting teeth. Little does she know there is a huge war going on, and that cute angel that almost killed her knows who she really is (or used to be).

This book is wildly imaginative. It is not told in sequential order, which confused me at first, but after a while I got used to it. It flip flops back and forth from past to present, so you are, in effect, reading two books at the same time. On a few occasions, this tripped me up and confused me, but it worked for the most part. I’d definitely recommend this one, and I will probably be reading the next book some time soon.

Definitely one of my top three reads this quarter.


Ashes and Fire2You can find Fire in the Woods and Ashes in the Sky at all these awesome bookish places!

Amazon | Barnes & Noble | Book Depository | Kobo | Chapters Indigo! | iBooks | IndiBound |

Catch up with me on social media!

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Evil Guest Post: Take a picture of your desk (without cleaning it) and explain. With @BethBowland

Yes, I am this evil.

Funny thing is, she did it! But I think she cleaned it up first. That’s cheating…

office pic - jennifer eaton

Welcome to my workspace. Oh, how I wish I was all neat and organized, but I’m not! Let’s see where to start.

Well, first off my hubby decided to invade my work space, hence the two monitors and keyboards. My dog Manny claims any seat you get up from and declares it now belongs to him.

Puppy! We love puppies!

And it does belong to him. You just missed the memo!

I have a corkboard behind the monitor that’s hard to see but that’s where I keep all my inspirational quotes and affirmations.

I make mock book covers of my works-in-progress. I also have pictures up of my first books. I love maps! In Polaris, Aaron has a large map over his desk too. Top shelf, a modem, photos of my daughter and husband, a big stuffed teddy bear, a Shofar (biblical instrument), and loads of books everywhere!

I love my workspace, it cozy and comfortable. Now, excuse me, I must go reclaim my chair!

If she thinks this is neat an organized, my desk would make her faint) Ha!

About Polaris:

Bixie, Montana, is in the middle of nowhere, not connected to any place, and not used as a pass through to get anywhere. But one snowy evening, a lone visitor walking down an old country road changes 13-year-old Aaron Martin’s life forever. Aaron thinks he’s being a Good Samaritan by inviting the nearly-frozen visitor into his home, but he’s unwittingly initiated The Game. A group of Elders, known as the Council of the Legend, come together from time to time to enjoy a rousing event they playfully call “The Game.” Now, Aaron’s town is the playing board and he and his fellow townspeople are the players. The rules are simple. Win. Because if Aaron loses, he won’t just lose his family . . . he’ll lose his very identity.

Purchase Links:

Google Play | BAM | Chapters | Amazon | B&N | Kobo | TBD | iBooks

About the Author:

Beth Bowland, a native Ohioan, has always enjoyed reading and creating stories of her own. As a child she devoured every book she could get her hands on and spent numerous hours at the library each week. She loves writing stories for tweens and young teens and her characters are often described as quirky and fun, but always relatable. When she’s not writing, she loves watching HGTV. She has one daughter and resides in Arlington, Texas with her husband, Phillip.

 Website | Blog | Twitter | Facebook | Goodreads

Giveaway Information: Contest ends September 2, 2016

One (1) winner will receive a scrabble tile book cover charm (US ONLY)

Five (5) winners will receive a digital copy of Polaris by Beth Bowland (INT)

Enter Rafflecopter giveaway Here!

Plugging the Holes and Dragging out the Claws: A Review of Rogue by Julie Kagawa

Rogue by Julie Kagawa (Audiobook) This is book two of the Talon series, about a young dragon girl who gets mixed up with a rogue on the run from dragon law. She is also involved (unknowingly at first) with a human soldier assigned to kill her. Book On (Talon) was the first book I read in 2016 and for six months had remained my number one. Book two MAY have overtaken this position (I want to give it some time to simmer) The reason being that book one left on a cliffhanger, with no real resolution to the original story. In my review, I mentioned that Talon seemed to stop mid-chapter in an action scene. This left me feeling just a touch annoyed, because I prefer a “hint” of conflicts to tease me into a new book, but a satisfactory ending to my current read. TALON did not provide that.

But Rogue totally delivers

However ROGUE did deliver on a satisfactory ending to the current conflict, all the while introducing a totally new one that I can look forward to in the next book.

ROGUE totally delivered on giving me more action, adventure, intrigue, and backstory on Riley and Wes, that was missing in book one.

I am definitely a fan of this series, and look forward to the next book, SOLDIER.


Ashes and Fire2You can find Fire in the Woods and Ashes in the Sky at all these awesome bookish places!

Amazon | Barnes & Noble | Book Depository | Kobo | Chapters Indigo! | iBooks | IndiBound |

Catch up with me on social media!

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Why Does my Creative Mojo Need a Kick in the Butt? AKA: What is Editing Block?

I am one of those annoying writers who NEVER experiences writer’s block. Yeah, I know. Go ahead and spit at me (I’m protected by an alien enhanced force field <AKA a computer monitor>)

But what I do experience once in a while is EDITING block. It is when you are reading your own story, and you hit a section and say, “This is unrealistic. This character wouldn’t do/say this right here.”

So, like a good author, you think it over.

This is when “editing block” comes in. You look at your outline and carefully placed scenes that support you character arcs and plot, and decide: “It has to be here to support the arc.” And let it go.

Arghhh! PictureI did this through 12 drafts of my current WIP. I had an important scene that had a pivotal even occur. After this pivotal event, the characters involved have a conversation about two topics. One topic was far too personal for them to have at this time. The other, although placed correctly to make the rest of the story work, seemed odd for them to talk about after the stressful pivotal event.

I knew this, but I did nothing about it, because I couldn’t figure out another way to do it.

Then I sent the novel out to my beta readers. I love/hate it when they tell me what I already know. In this case, the chapter wasn’t working. [Smacks head against keyboard] But for some odd reason, after the third person told me this, I had an epiphany.

For some odd reason, after the third person told me this, I had an epiphany.

It was a really long chapter. I could split it up into three shorter chapters, and spread the conversation out over a few days.

Yes, this sounds stupidly easy, but it didn’t occur to me early on. I needed that extra push of SOMEONE ELSE telling me it was bad, before I had the creative mojo to figure out how to fix it.

And guess what? Not only did it work, but the entire flow of the novel feels better. Total score!

Have you ever overlooked something your gut told you didn’t work, and then got smacked by a beta reader for it? Does this light a fire under your but to get it fixed?


Fire in the Woods CoverFind Fire in the Woods at your favorite Bookseller

Amazon | | Barnes and Noble | Kobo | Chapters Indigo! | iBooks

85424-ashesinthesky-v6-book2-final-v3Find Ashes in the Sky at your favorite Bookseller

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Breathing Life into the Evil Twin: A Review of SPARK by @BrigidKemmerer

Spark by Brigid Kemmerer (Audiobook) This is book two of “The Elementals” series, which is about a family of brothers that can control the elements (Fire, water, earth, and air).

Book one, “Storm” was about the brother who can control water. Spark, if you hadn’t guessed already, is about the brother who can control Fire. I read book one as a free read last year (or maybe a discounted read. I don’t remember. It was a BookBub find), and I was really surprised how much I loved it. I am even more surprised how much I loved the second book.

Spark in no way suffers from “second book syndrome”. Instead of continuing the story of the two MCs in the first book, we now get a look into the life of the “evil twin”. Gabriel was a very unlikable character in the first book. At the start of the second book, I felt no different. But as the story moved on, and I fell deeper into his point of view, I discovered that this stuck-up *&**%&#* was actually a deeply troubled boy, and I found I could relate to his struggles on so many levels. And then we match up our guy who can control fire with a girl who has serious scars from being caught in a blaze as a child… It is perfect conflict that slowly lead up to chemistry and understanding.

If a year ago someone told me I would be rooting for Gabriel, I would have said “no way.” But Spark really brought this character to life for me. I think this is probably going to be one of my top five reads for this year. Maybe even in contention for number one. An easy five out of five stars for me. Really loved this one, and I’m holding myself back from grabbing book three right away, because I like to suffer like that.


Ashes and Fire2You can find Fire in the Woods and Ashes in the Sky at all these awesome bookish places!

Amazon | Barnes & Noble | Book Depository | Kobo | Chapters Indigo! | iBooks | IndiBound |

Catch up with me on social media!

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Keeping it Real, but Making it Funny: Tips and Trick to Writing Humor

My funny bone is broken, so I invited author Jennifer DiGiovanni to chat about writing believable comedy.

So, Jennifer… Three goats walk into a bar and…

Writing funny is harder than it seems, but even the saddest stories need a bit of levity now and then.

Whether you’re trying to write hilarious, laugh out loud dialogue, or simply float a smile in your reader’s mind, you can learn to use humor effectively in your stories.


Funny = Timing

ClockPay close attention to the timing of a scene when using humor. Take a look at where you are within the framework of your story. Has a tragic even occurred in each of your last three chapters? Maybe you could add a dash of lightness and help your characters find the humor in some small part of their dire situation. You may also want to inject humor into plot twists to make them more shocking or effective. If a couple is secretly dating, they could be discovered when someone finds a love letter. Or, the love letter could become a text message filled with silly terms of endearments and heart emojis that’s accidently sent to out to the whole school.

Build on realistic situations to amp up the laugh factor

Mad Scientist Doctor PKO_0002493If you base a scene on a real life situation, think about how you could *realistically* extend the drama to make the scene funnier. Take the example of a lab experiment gone awry. Personally, I was never very adept at handling animal dissection or the sight of blood in the science lab. Memories of AP Bio still make me shudder. Did I ever actually get sick or pass out in class? No. Could it have happened? Very easily. If I’d skipped breakfast, if someone called me out on the green tint to my face or if some other unexpected problem occurred during the lab experiment. Taking this one example, you can easily find ways to build the scene to a tipping point and then unleash a bit of humor. Just remember to ask yourself with each new twist and turn, could this really happen?

Finding Humor in the Simple Things

PKO_0001507 tired pink robeYou can also use more subtle humor to lighten up a scene. Minor ironic situations often draw a smile from a reader. As a teen, and even today, I loved to sleep in, but for some reason I’m never able to achieve the solid eight to ten hours I believe I deserve. Do you know how frustrating that is? Whether it’s someone waking me up to ask me if I’m sleeping in, a sleepwalking child passing through my bedroom, or the squirrel tapping on my window, there’s no worse way to start my day than being shaken out of a deep sleep. Thus, this typical everyday situation can serve as the basis for a relatable and funny situation within your writing.

Rely on Beta Readers and Critique Partners

To help with humor, rely on your beta readers and critique partners. Something may seem absolutely hilarious the first time you write it. Fifty drafts later, you may not even find one shred of humor on the page. Are you tired of reading your own words or is what you write truly not funny? This is where beta readers and CPs help. They bring fresh eyes to a manuscript and help you pinpoint what truly is funny in your work. They can also tell you when you’ve crossed the sensitivity line. If I’m ever unsure about something I’ve intended to be funny, I’m always grateful to have an honest writing friend’s opinion.

Practice, practice, practice

Writing humor takes practice and gradually, it should feel more natural to infuse in your stories. Also, funny situations and ideas often come out of nowhere, so be sure to jot down or text yourself notes to help remind you later, when you sit down to write that next humor-filled chapter.

School days don’t get easier just because you’re a senior! It’s the final semester of senior year, and everyone at Harmony High can’t wait to find out the results of the Senior Superlative votes! But the balloon bursts in Sadie’s face when she discovers she’s been voted “Most Likely to Get Married” to Andy – a boy she’s never dated or ever thought of as a potential boyfriend. Completely and utter mortification sets in. To prove high school means something more than a Senior Superlative award, Sadie and her best friend Jana decide to create their own list of awesome non-academic achievements to be completed before graduation. Yet, the harder Sadie works to show everyone she’s not the least bit attracted to Andy, the more appealing he becomes. Typical for the girl who can’t seem to achieve anything important, even the completion of one lousy college application. When senioritis kicks in and the school year dwindles down to mere weeks, Sadie decides to risk her good girl reputation to prove that an Awesome Achievement means much more than any Senior Superlative vote. By the time Sadie realizes her epic screw-up, she just might have lost her chance at the prom date of her dreams.

Buy Links: Amazon | Barnes & Noble

Releasing in September: My Disastrous Summer Vacation (a novella) – and – My Junior Year of Loathing



Whoa Nellie, was this a fun ride! A review of Devil and the Deep by @JAWalkerAuthor

Devil and the Deep by Julie Ann Walker (Ebook)

(Adult content warning)

This is a book two in a series. I did not read the first book, but what I needed to know was covered flawlessly so I was not lost at all. This book can stand on its own.

Plot: Maddy, an oil heiress, is snatched for ransom on a tiny island she is camping on. Luckily for her, she told her hot Navy SEAL friend where she was camping, and asked him to meet her there. Boy, are those kidnappers sorry when Bran and his buddy show up!

Whoa Nellie was this a fun ride!

It reminded me of the hey-day of action hero movies (If Bruce Willis or Arnold Schwarzenegger were turbo-hot Navy SEALS.) There was one small point where I rolled my eyes. It came when the two Navy SEALS and the heroine, Maddy, were trying to save three kidnapped girls. Maddy is very hot for ex-Navy SEAL Bran (after he apparently saved her life in the first book) and while they are in a very precarious situation, she starts making amorous advances on him. For a second, I thought this was going to be one of “those novels”, but that was the only ridiculous “overly romancy” scene. The rest is one fun thrill ride after another.

Note: This IS A ROMANCE so there is a lot of that “lovey dovey” stuff, but this is also an awesome high action thrill ride. I really loved the blend of the two, and I am interested in reading the first book in this series to find out how the characters met. I’d give this 4.5 stars, losing half a star for inserting a romantic scene where (in my opinion) it was unrealistic to have one.

Great fun!
Jennifer Eaton paper-JPG