I’m sure most new authors have scratched their heads over this. All creds to Rabi Illene.
“If sales were what mattered to me most, I would have written under my own name from the start, and with the greatest fanfare.” – J. K. Rowling on her decision to publish her crime novels under the pseudonym Robert Galbraith.
When asked why she hid her identity when submitting The Cuckoo’s Calling to publishers, J. K. Rowling, internationally acclaimed author of the Harry Potter series, explained she chose to write under a pseudonym because she was “yearning to go back to the beginning of a writing career in this new genre, to work without hype or expectation and to receive totally unvarnished feedback.”
The Cuckoo’s Calling, the first of the Cormoran Strike dectective series, sold 17,662 copies in the week following the news that it was written by Rowling. Compare that with the 1,500 print copies that were sold in the U.K. during the three months between its publication and…
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Jennifer M Eaton 
Joyce Carol Oates also tried to do get unbiased reviews by writing under a pseudonym, and was rapidly discovered, much to everyone’s dismay. The book was rapidly accepted by an unknowing publisher. It’s good to know that some writers are as good as they seem, know how to write in a way that appeals to large numbers of us, have the magic.