Tag Archives: Marketing strategy

Road to Publication #5: The Marketing Plan

Today I received one of those big-scary presents from my publisher.  The Marketing Plan.

I don’t know if this calls for a squee or and EEEK!

I was a little surprised by the magnitude of it.  Everyone says writing the novel is the easy part.  Now’s the time for the work.  And this isn’t something you can’t put off.  Anything you do wrong (or right) now can affect how your novel sells.

I have a 20 week marketing plan leading right up until the release date of December 3rd.  20 weeks equates to 50 pages of reading.  Did anyone else just cringe?

The good news is a lot of this I have done already, or have already planned to do and it is on my schedule.  The bad news is, there is a lot of stuff that I haven’t done, and some of it is scary.

It’s time to plow ahead.  The good news is that I can draw on experiences of others, and I am not floundering in the dark.

Keep your fingers crossed!