Tag Archives: Market

The Proper (and easy!) way to Market your Novel #2

Last week we talked about the best way to market your novel.  I promised the secret magic recipe from established author Danielle Ackley McPhail.  Are ya ready for it?

Think that over.

Most people don’t go out looking for a particular novel.  They go looking for an author… even if they don’t even know it.  Consider this:  If you are breezing through an Amazon page full of novels, who are you going to click on first— the unknown, or the name that you recognize… even if you cannot remember why you recognize the name.

Chew on this for a little while, and next week I’m going to fill you in on what I thought when I really considered what she said.  This works, because I’ve seen it. Think about your own experiences, what you think has worked, and hasn’t worked for people.  Let’s chat it up!

In the meantime, can you think of a time when someone marketed themself, and it worked?  Can you think of a time when someone marketed their novel and it didn’t work?  (That one should be easy)

Road to Publication #5: The Marketing Plan

Today I received one of those big-scary presents from my publisher.  The Marketing Plan.

I don’t know if this calls for a squee or and EEEK!

I was a little surprised by the magnitude of it.  Everyone says writing the novel is the easy part.  Now’s the time for the work.  And this isn’t something you can’t put off.  Anything you do wrong (or right) now can affect how your novel sells.

I have a 20 week marketing plan leading right up until the release date of December 3rd.  20 weeks equates to 50 pages of reading.  Did anyone else just cringe?

The good news is a lot of this I have done already, or have already planned to do and it is on my schedule.  The bad news is, there is a lot of stuff that I haven’t done, and some of it is scary.

It’s time to plow ahead.  The good news is that I can draw on experiences of others, and I am not floundering in the dark.

Keep your fingers crossed!