Last week we talked about the best way to market your novel.  I promised the secret magic recipe from established author Danielle Ackley McPhail.  Are ya ready for it?

Think that over.

Most people don’t go out looking for a particular novel.  They go looking for an author… even if they don’t even know it.  Consider this:  If you are breezing through an Amazon page full of novels, who are you going to click on first— the unknown, or the name that you recognize… even if you cannot remember why you recognize the name.

Chew on this for a little while, and next week I’m going to fill you in on what I thought when I really considered what she said.  This works, because I’ve seen it. Think about your own experiences, what you think has worked, and hasn’t worked for people.  Let’s chat it up!

In the meantime, can you think of a time when someone marketed themself, and it worked?  Can you think of a time when someone marketed their novel and it didn’t work?  (That one should be easy)