Category Archives: Marketing Madness

Spending the day with a few thousand kids… My thoughts on the grand adventure called the South Eastern YA Book Festival @seyabookfest

A few weeks ago, I attended the Southeastern YA Book Festival in Murfreesboro Tennessee. This is a fantastic teen-centric event that takes place over three days.

I was a little nervous heading out there, to be honest. I had to fly to get to TN, and after being disappointed by the turnout and/or engagement at most book festivals, I was very worried that this would not be worth the time and expense. What I found when I got there, was the most well-run and considerate event I’ve ever attended.

Arrival:

A bubbly, friendly SE-YA advocate Emily picked me up at the airport and drove me to my hotel. My hotel room was ready with a comfy bed, and a bad of goodies to make me feel at home after a long day of traveling.

 Day One:

After breakfast at the hotel, Lovely book-lover Marcia picked author Mindee Arnett and I up and brought us to Siegel High school, where the school librarian, Deborah, introduced us to two separate groups of about 100 kids each. What a wonderful morning speaking to the kids, answering questions, and signing books. Then we sat back and relaxed and enjoyed a delicious lunch with the library staff and our driver before we were whisked back to our hotel for a nap. Dinner ended up being a big social affair. With 30 authors all staying in the same hotel, there were plenty of opportunities to make connections and meet new friends.

Day Two (AKA Holy Toledo!)

Day two was the official kick off of the SE-YA book fest. I wasn’t nervous until our driver pulled into the campus of Middle Tennessee State University, and I saw roads closed and cops directing traffic, and school busses (many school busses) unloading.

I think someone said 2000 kids were bussed in from schools all over Tennessee. Let me tell you, saying 2000 kids, and SEEING 2000 kids are two very different things.

 

After light refreshments in the green room, we were assigned a “whisker” whose job was to make sure we got to our events on time (sooooo helpful). I spoke on a panel in the morning in front of a crowd of 400 (I think, I didn’t count) kids. What a rush!


Then it was off to the bookstore, where the real mayhem began. The kids were so excited, and there were so many! I took some 30 second breaks in between signing posters, books, t-shirts, Tupperware, and even people’s arms. It was an unending line of happy, excited kids.

So much fun!

After that we were whisked back to the green room for lunch, followed by another panel of 400-ish kids and another book signing. What a jam-packed day!

I have never seen so many kids excited about reading. Hats off to the schools for keeping reading alive in Tennessee! That night, there was a lovely reception to honor the volunteers, which gave the authors and volunteers time to sit and chat and enjoy some great food. It was a really nice evening.

Day Three (Ummm, Snow?)

Yup, snow. Kinda stinky since our whiskers had to whisk us between buildings that were pretty far away. Luckily enough, my whisker had a golf cart. I felt bad for everyone who had to walk between buildings but I was totally blessed with the transport. I was not prepared for snow whatsoever! I think our 9:00 panel was a little effected by the snow. I think there were about 25 people attending, but no worries! The Sci-Fi Fantasy panelists were ready to rock, and we had a great time.

I think this was the most fun I’ve ever had on a panel. Then we were whisked off again back to the bookstore for another signing, then lunch, then a second panel, second signing, then back home where I collapsed on the bed and took a nap for an hour before the dinner frivolity started. Dinner was a great time to meet up and make friends with authors and discuss how much fun we all had during the day.

Day Four: Traveling home

It wasn’t until the plane ride home until I was really capable of taking stock and absorbing all that had happened. This was an amazing event, and for the first time in my life, I told my husband:

“Wow, I would not even hesitate if someone asked me to do this again.”

Thank you to all the volunteers who put together this wonderful event.

SE-YA ran like a well-oiled machine. I find it hard to believe that this was only your second year. You guys made this look so effortless, but I have been to enough events to know HOW MUCH EFFORT goes into making something look that easy. You opened up the world of reading to thousands of kids.

SE-YA, this is an event you should all be extremely proud of.

 

It’s Release Day for Embers in the Sea! Dork Dancing Allowed for Everyone!

embers-coverYou guys! The day is finally here! EMBERS IN THE SEA, Book 3 of my FIRE IN THE WOODS series is finally out loose in the world.

And early reviews give it 4.75 stars!

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Wahoooo!

To be honest, a few years ago I never dreamed there would be more than one book let alone three, and I’m thrilled to pieces you guys have embraced my little alien action adventure with such gusto.

 Saving the world is tough work, but don’t worry, Jess and David are up to the challenge at least one more time!


This is going to be a short note, because so much is going on right now that I can hardly keep up, but I’ll paste the blurb below if you want to check it out.


Just in case you’re new here, the first five chapters of FIRE IN THE WOODS are available to read free on Wattpad. Click here to start your race through the woods!


Book One is on sale today if you want to check it out!

Here’s the blurb and a puuurrrtttyyyy picture of EMBERS on my eReader. (Insert crazy author giggle of glee here)

embers-reveal2Alien scientist David has dealt with disappointment his entire life, but failing to breathe life into the planet Mars is his greatest regret. Out of options and in need of a new home for their people, the alien Caretakers rekindle their plan to inhabit Earth. First they will have to eliminate the human race, including Jess, the only human David holds dear.
Humanity has one final chance at survival. David needs to emulate Earth’s precipitation on Mars. But the catalyst to make it rain lies in the fathomless depths of Earth’s ocean.
The clock is ticking down to humanity’s last hours as Jess and David face a world more alien than either of them can imagine. The sea hides secrets, but some secrets don’t want to be found.

And there you have it! I really hope you love this one, guys, and thanks again for all your support!

Alien Kisses! —Jennifer


embers-coverAlien scientist David has dealt with disappointment his entire life, but failing to breathe life into the planet Mars is his greatest regret. Out of options and in need of a new home for their people, the alien Caretakers rekindle their plan to inhabit Earth. First they will have to eliminate the human race, including Jess, the only human David holds dear.

Humanity has one final chance at survival. David needs to emulate Earth’s precipitation on Mars. But the catalyst to make it rain lies in the fathomless depths of Earth’s ocean.

The clock is ticking down to humanity’s last hours as Jess and David face a world more alien than either of them can imagine. The sea hides secrets, but some secrets don’t want to be found. Embers in the Sea is part one of the heart-stopping finale to Jennifer M. Eaton’s Fire in the Woods series.


Available wherever books are sold

Buy Links:  Amazon | Barnes & Noble | Book Depository |BooksAMillionKobo | Chapters Indigo! | iBooks | IndiBound | Google Play

It’s the cover reveal for EMBERS IN THE SEA!

Rock_On!

Can you believe it?

The big day is almost here!

We’re rocketing straight into 2017, when the third book in my YA science fiction series FIRE IN THE WOODS will finally be released into the world.

Are you excited?

I am!

EMBERS IN THE SEA releases January 31, 2017 and is already up for preorder at a few wonderful bookish places.

It’s really exciting to get another installment in this series out to you.


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PKO_cheer30010118YES there will be a race against the clock.

YES there will be space ships.

YES there will be SWEET ALIEN GOODNESS!


Without further ado, here is the awesome cover for book three in the fire in the woods series, EMBERS IN THE SEA.

Please feel free to share around on social media. Let’s make this a party!


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About EMBERS IN THE SEA

Alien scientist David has dealt with disappointment his entire life, but failing to breathe life into the planet Mars is his greatest regret. embers-coverOut of options and in need of a new home for their people, the alien Caretakers rekindle their plan to inhabit Earth. First they will have to eliminate the human race, including Jess, the only human David holds dear.

Humanity has one final chance at survival. David needs to emulate Earth’s precipitation on Mars. But the catalyst to make it rain lies in the fathomless depths of Earth’s ocean.

The clock is ticking down to humanity’s last hours as Jess and David face a world more alien than either of them can imagine. The sea hides secrets, but some secrets don’t want to be found.

Buy Links:  Amazon | Barnes & Noble | Add to Goodreads | (More retailers will come online everyday if your fav is not listed here)

Wahoooo!

I hope you love the cover, and I hope you love EMBERS IN THE SEA even more!

Fire in the Woods Cover Ashes in the Sky Cover 2016 embers-cover

Look! It’s a matched set!


 

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Ashes and Fire2You can find Fire in the Woods and Ashes in the Sky at all these awesome bookish places!

Amazon | Barnes & Noble | Book Depository | Kobo | Chapters Indigo! | iBooks | IndiBound | Google Play


Catch up with me on social media!

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What Publishers Might, and Might Not Do to Promote Their Books

This is a great article from Jane Friedman about how publishers look at marketing a book. We all dream of being on that A list. 🙂

Check out Jane’s site if you are an author and her posts are new to you.

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Years ago, when I still worked for a traditional publisher, I wrote a blog post about the No. 1 disappointment of all published authors: the lack of marketing support from their publisher. This was back when social media was still a fringe pastime, limited mostly to MySpace. So if your publisher wasn’t investing in marketing or publicity, you probably had few available tools to market and publicize your work outside your community—unless you had funds to hire a publicist or a national platform of some kind.

Today, some form of online marketing by both author and publisher is essential for all titles, and while traditional forms of marketing and publicity are still key—everyone wants a mix of online and offline exposure to maximize word of mouth—publishers’ launch efforts may be focused primarily or entirely on online channels. It tends to be more efficient, targeted, and cost effective.

Yet authors still have very traditional ideas of what their publisher ought to do to demonstrate support for their book, even though where and how books get sold has changed dramatically in the last decade. Here are three things that you may want or expect your publisher to do—but are very unlikely to happen.

1. Send you on a national book tour

This is probably the biggest author disappointment by far…[continued]

3 Things Your Traditional Publisher Is Unlikely to Do

Ready to Win a Ton of Paperbacks? It’s the Fall YA Scavenger Hunt 2016 Go Team Blue!

Hey there!

My name is Jennifer M. Eaton and today I am hosting the YA Scavenger Hunt, where you can win a set of TWENTY paperback books!

There are six teams playing, which means you can enter to win all 120 paperback books that are up for grabs!

 

This year I have a special BONUS giveaway of my own!

Enter to win a $10 Amazon gift code CLICK HERE! Woohoo!

a Rafflecopter giveaway

Are you all entered to win a $10 Amazon gift code?
Awesome! Carry on to the YA Scavenger hunt!

**Hunt starts at 12:00 PST Oct 4**


YA Scavenger Hunt

Welcome to YA Scavenger Hunt! This bi-annual event was first organized by author Colleen Houck as a way to give readers a chance to gain access to exclusive bonus material from their favorite authors…and a chance to win some awesome prizes! At this hunt, you not only get access to exclusive content from each author, you also get a clue for the hunt. Add up the clues, and you can enter for our prize–one lucky winner will receive one book from each author on the hunt in my team! But play fast: this contest (and all the exclusive bonus material) will only be online for five days!

Go to the YA Scavenger Hunt page to find out all about the hunt. There are SIX contests going on simultaneously, and you can enter one or all! I am a part of the BLUE TEAM–but there is also a red team, a gold team, an orange team, a purple team, and a green team for a chance to win a whole different set of books!

If you’d like to find out more about the hunt, see links to all the authors participating, and see the full list of prizes up for grabs, go to the YA Scavenger Hunt page.

SCAVENGER HUNT PUZZLE
 
Directions: Below, you’ll notice that I’ve listed my favorite number. Collect the favorite numbers of all the authors on the blue team, and then add them up (don’t worry, you can use a calculator!).
 
Entry Form: Once you’ve added up all the numbers, make sure you fill out the form here to officially qualify for the grand prize. Only entries that have the correct number will qualify.
Rules: Open internationally, anyone below the age of 18 should have a parent or guardian’s permission to enter. To be eligible for the grand prize, you must submit the completed entry form by October 9, at noon Pacific Time. Entries sent without the correct number or without contact information will not be considered.
SCAVENGER HUNT POST

Today, I am hosting Carly Anne West on my website for the YA Scavenger Hunt! Carly Anne West is the author of the young adult novels THE MURMURINGS and THE BARGAINING. She has lived in the desert, by the sea, among the trees, and a few places in between. She’s currently at work on her next novel.

Twitter: CarlyAnneWest1

  
Find out more information by checking out the author website or find more about the author’s book on Goodreads Carly Anne West page!

About “The Bargaining”

When Penny Warren agrees to live in the North Woods with her stepmother, she thinks she’s renovating the old Carver House. She thinks she’ll finally escape the death of her best friend, Rae.
But the North Woods are lonely, and they have no intention of letting Penny escape anything.
Oooooo… Sounds Creepy.


 And here’s an exclusive post from Carly!

Hey, YASHers! Thanks for participating in this season’s YA Scavenger Hunt. I’m so thrilled to join in the fun again this fall. So, for this exclusive bonus offering, I wanted to let you in on a little of the exploration I did while searching for a setting to inspire THE BARGAINING.

whidbey-island-2 I was still relatively new to the Pacific Northwest, and while I was pretty certain I wanted the fictional town of Point Finney to emulate certain characteristics of some of the towns I imagined existed around the north and south Sound, I hadn’t visited enough of the many, many towns that the northwest coast has to offer. Fortunately, my brother and sister-in-law had already been living in the area for some time, so they were able to offer up a few places for me to start.

whidbey-island-3-jpgI was especially intrigued by Whidbey Island – an actual island floating in the north Sound (I’ve come to find there are many islands in the area). This one, though, held a certain intrigue for me. I tried SO HARD, dear YASHers, to find the pictures I took of the downtown and the surrounding farmland, patches of wooded areas, and beaches that fed my imagination. Alas, they’re lost in the Cloud somewhere. But these pics do the area more justice than I could have on my iPhone. The town is breathtaking, and the people were so nice. If you visit, the Need & Feed is a must. They make their own bread, and you can smell it for blocks. For all you writers out there, a well-known writers’ residency called Hedgebrook also calls Whidbey its home.

whidbey-island-1-jpgThe folks in Point Finney – and the secrets they’re keeping – are not at all what I found in Whidbey, and I’m just morbid enough to have been disappointed by that. I was really hoping for a dismal experience so I could work from a solid platform. Instead, Point Finney is more a reflection of what I thought Whidbey could have been given sadder circumstances … and a much deeper forest.

Good luck on the rest of your hunt!

Hugs, Carly


And don’t forget to enter the contest for a chance to win a ton of books from the participating authors! To enter, you need to know that my favorite number is 17. Add up all the favorite numbers of the authors on the blue team and you’ll have all the secret code to enter for the grand prize!


 

And Don’t forget

This year I have a special BONUS giveaway of my own!

Enter to win a $10 Amazon gift code CLICK HERE! Woohoo!

Are you all entered to win a $10 Amazon gift code?
Awesome! Carry on to the next author in the YA Scavenger hunt!


 
To keep going on your quest for the hunt, you need to check out the next author! [Heather Young Nichols]

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Ashes and Fire2You can find Fire in the Woods and Ashes in the Sky at all these awesome bookish places!

Amazon | Barnes & Noble | Book Depository | Kobo | Chapters Indigo! | iBooks | IndiBound | Google Play


Catch up with me on social media!

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YASH Fall 2016 Announcement! Rock on! Who’s Ready to Win a TON of Paperback Books???

ya_scavengerhunt_webbannerhalloween

It’s coming!

The hunt begins on Oct 4th and ends Oct 9th

It’s the YA Scavenger Hunt Fall 2016!

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Now that the authors have signed up to participate in this exciting event, we’ve put them into teams of 20 by color. There are six teams total this round!

Check out the teams below to see which teams your favorite authors will be on and what their featured book will be.

I’m on Team Blue. Woohoo!
It’s getting close folks!


blue-team-yash-fall-2016gold-team-yash-fall-2016green-team-yash-fall-2016orange-team-yash-fall-2016purple-team-yash-fall-2016red-team-yash-fall-2016

Hold on tight! Details on how to win paperback books from ALL these amazing authors will be posted October 4th.

The contest begins at 12:00 PM PST sharp October 4th


Hello out there!cropped-cropped-website-1-1-logo.jpgcropped-fire-banner-final2.png


Ashes and Fire2You can find Fire in the Woods and Ashes in the Sky at all these awesome bookish places!

Amazon | Barnes & Noble | Book Depository | Kobo | Chapters Indigo! | iBooks | IndiBound | Google Play


Catch up with me on social media!

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Givaway! Enter to win $220 to buy EVEN MORE books!

220

Click on a Rafflecopter giveaway for your chance to win $220 to spend on books!

Fourteen YA authors, including myself, are sponsoring this giveaway for your chance to win a $220 Amazon e-gift card to restock your bookshelves this fall.

Participating authors include:

Melanie McFarlane

Suzanne VanRooyen

Dorothy Dryer

J. Keller Ford

Joshua David Bellin

Jullie Reece

Nicole Conway

Stephanie Scott

Amy McNulty

Tobie Easton

Elisa Dane

Jennifer Anne Davis

Jennifer M. Eaton

Jennifer Bardsley

***Click on a Rafflecopter giveaway to enter!***

And check out these awesome books from your sponsoring authors!

                      

 

Fine Print:

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. Time Period: Begins on 09/08/2016 at 12:00 AM (Eastern Time (US & Canada)) and ends on 09/22/2016 at 12:00 AM (Eastern Time (US & Canada)). Eligibility: Open to legal residents of USA and Canada who are Must be 13 years old to enter or older. Winner Selection: The winner of the giveaway will be selected in a random drawing from among all eligible Entries received throughout the Promotion Period. The random drawing will be conducted by 48 hours by Sponsor or its designated representatives, whose decisions are final. Odds of winning will vary depending on the number of eligible Entries received. Winner will be notified by email at the email address provided in the Entry Information on or about 48 hours after the random drawing.

Hello out there!cropped-cropped-website-1-1-logo.jpgcropped-fire-banner-final2.png


Ashes and Fire2You can find Fire in the Woods and Ashes in the Sky at all these awesome bookish places!

Amazon | Barnes & Noble | Book Depository | Kobo | Chapters Indigo! | iBooks | IndiBound | Google Play


Catch up with me on social media!

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Facebook Advertising, Take Two – Very different results.

So, I tried Facebook advertising again. I changed things up just a little. And the results were surprisingly different.

 

Facebook warns that if you add words to your picture, that you will not get seen by as many people.

I tried using the ad that my publicist created, and they showed me that there was too much writing on the ad, and a company logo … that it would only be seen by 200 people. So, like a conscious consumer, I scrapped it and made my own.

I took a picture and added three lines of copy. This is what it looked like.

1 fire paper and ebook FullSizeRender

Yes, they tell you that ads with words on them will reach less people, but since they WARNED be on the first one, I figured they would warn me on this one, too.

I went through the motions, and Facebook told me that over a two day promotion, and $2.00 a day, I would be seen by 1,800 – 3000 people. Hey, for $4.00 sign me up!

Well, this was NOT meant to be. I scratched my head, watching the numbers.

 

There were three factors involved. I’m not sure which one caused the problem.


#1: It was labor day weekend. The sale ran from 11:00 AM Saturday to 11:00 AM Monday (I was hoping people might grab a beach read)

#2: There was a hurricane coming. People bailed on the beach.

#3: I added two lines of copy, and it was obviously an ad, rather than the personal approach I first used.


I might try again with the same add photo during the week to see if I get higher numbers. That way I can rule out the hurricane (That never showed up, but the way)

As a reminder, these were the results of my first ad:


At $1 a day I received an average of 284 views per day and 8 clicks per day

At $2 a day (On a Sunday, which might have skewed things) I received 515 views and 11 clicks

If you want to be really anal, for a total of $9.00 it cost $.00359 cents per view, or $.13 per click. Personally, I don’t only value the “click” numbers, because I know how important just the face time of the cover is.


This time around, as I said, the results were much different.

Think GirlMy paid reach was 528 people over two days. That’s 264 a day. That is 20 less views than I got when I paid only $1.00 a day. NOT COOL!

I received 16 post clicks. Average of 8 a day (The same amount of clicks I got the first time around) FOR DOUBLE THE COST.

 

sadSo, overall, this one was a bust for me.

Facebook is telling me that if I add $1.00 to my budget, my reach will increase to $4.5k-10.6K. … But I didn’t reach the 3000 people I was supposed to reach the first time, so I’m doubtful.

Since it is only $1.00, I am going to take them up on the offer on Tuesday when everyone goes back to work.

Let’s see if there is any change.

This will tell me if it is the added words on the ad causing the problem, or if it was just bad timing.

I’ll let you know how it goes!

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Ashes and Fire2You can find Fire in the Woods and Ashes in the Sky at all these awesome bookish places!

Amazon | Barnes & Noble | Book Depository | Kobo | Chapters Indigo! | iBooks | IndiBound | Google Play


Catch up with me on social media!

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An Analysis of my first try at Facebook Advertising


Aliens, Armageddon, and Romance

Fire in the Woods is only $.99 on Ebook

For a limited time!

Amazon | Barnes & NobleKoboiBooks | Google Play


Last week, my book went on sale on Ebook for $.99. This was a bit of a surprise, and I wouldn’t have even known unless a friend happened upon it and let me know (funny how that happens in the publishing biz.)

Anyway… in a perfect world I would have had tons of marketing ready, but since my book was only going to be on sale for a week, I needed to act fast.

  1.        Instagram Posts
  2.        My Newsletter
  3.        My Street Team
  4.        Twitter
  5.        Tumblr
  6.        Facebook

When I hit Facebook, the app prompted me to boost the post. I figured, why not? It was the perfect chance to test the waters.

The process was insanely easy, and not really all that expensive.

I started with a budget of $7.00 total, for an add that would run for seven days. (A dollar a day. That’s not too bad)The results were interesting…At the end of the seven days, I had reached an additional 1,995 people, and 56 people had clicked on the buy links.

(more on WHO clicked below- stay with me)

Breaking that down, about 8 people clicked the buy link per day. NOT HUGE NUMBERS, but not that bad… because I know from research that you need to see the cover of a book at least three times before you consider buying, and then another 3-5 times before you decide to find out more or buy.

I had an “organic” reach of 150 people (that is average for me… these are the people who would have seen it in the feed without any advertising).

I asked the App to send the ad to women only in the USA between the ages of 13-50 who have shown interest in reading, science fiction, romance, young adult… etc.

Then I drilled down and found something REALLY interesting…

I looked at the demographic of the “clicks”. This was a real eye-opener. I know that my book is written for the 13-18 age group, but I went for the broader 13-50 range because I know a lot of adult women read YA as well.

But guess what?

48 of the people who clicked the buy links were in the 13-19 age brackets. My exact target audience! So sending out to a broad age range, I decided, might have been a mistake.

But the sale wasn’t over yet…

Then, I noticed that the sale had not ended on Saturday as scheduled. I decided to give my ad one last push. I was going to do one day for $1, but decided to try 1 day for $2 to send it to more people. I also adjusted the age bracket to 13-19 year olds (Sorry, adults… I was experimenting)

On that one day I received an additional 515 views and an additional 11 clicks

The final stats

So, at $1 a day I received an average of 284 views per day and 8 clicks per day

At $2 a day (On a Sunday, which might have skewed things) I received 515 views and 11 clicks

If you want to be really anal, for a total of $9.00 it cost $.00359 cents per view, or $.13 per click. Personally, I don’t only value the “click” numbers, because I know how important just the face time of the cover is.

How does Facebook stack up against other advertising?

I have purchased some other forms of advertising that cost $280 for just a few mentions. While those did provide great face time, I don’t think they were as good of a value as the Facebook ad.

So, to sum it all up, YES I would do this again, but with a few changes.

#1. I’d not shoot for such a wide age audience. If it went to more 13-19 year olds, I might have ended up with more clicks

#2. I’d taken a class on Facebook ads a few days before this happened, but I didn’t have time to create my own ad. Instead, I used just a picture of my book, and a friendly post about the sale. I’m going to experiment next time with the suggestions from the course I took. (Below is the Instagram version-same pic, same text as the Facebook Ad) Here is a link to the actual ad https://www.facebook.com/JenniferEaton.Author/

You guyzzzz! FIRE IN THE WOODS is on sale for only $0.99 on ebook at most bookish places! Here's what it's about: FIRE blurb When a plane crashes in the woods near Jess’s home, the boy of her dreams falls out of the sky—literally. But David’s not here to find a girlfriend. He’s from another planet, and if Jess can’t help him get back to his ship, he’ll be stuck on Earth with nothing to look forward to but the pointy end of a dissection scalpel. Her father runs their house like an army barracks, and with an alien on the loose, Major Dad isn’t too keen on the idea of Jess going anywhere. Ever. So how the heck is she supposed to help the sweetest, strangest, and cutest guy she’s ever met? Hiding him in her room probably isn’t the best idea. Especially since her Dad is in charge of the squadron searching for David. That doesn’t mean she won’t do it. It just means she can't get caught. As they race through the woods with Major Dad and most of the U.S. military one breath behind them, Jess and David grow closer than either of them anticipated. But David has a genocide-sized secret, and one betrayal later, they are both in handcuffs as alien warships are positioning themselves around the globe. Time is ticking down to Armageddon, and Jess must think fast if she's to save the boy she cares about without sacrificing Earth—and everyone on it. . . . #fireinthewoods #YA #yalit #read #reading #yalovin #bookstagram #scifi #aliens #alienated #aliensrule #book #books #bookish #bookgeek #booklove #bookaholic #booklover #bookaddict #bookhoarder #AshesInTheSky #books #reader #page #pages #paper #instagood #picoftheday #alienbooks #romance

A post shared by Jennifer M. Eaton (@jennifermeaton) on

State breakdown… In case anyone is interested…

The most “clicks” came from California. 11 clicks from 167 people who saw the ad.

Followed by Ohio: 7 clicks from 123 reached

Arizona, Florida, Georgia, New Jersey, Pennsylvania: all 4 clicks from 50-99 reached

Most of the rest were 50-ish views with 1-3 clicks per state.

Yes, there were 24 states who saw the ad, but had no clickers. [Sad face]

If you’d like to know anything else about the experience, please let me know!

Has anyone else tested out the waters of Facebook advertising? How did it work for you?

.


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Ashes and Fire2You can find Fire in the Woods and Ashes in the Sky at all these awesome bookish places!

Amazon | Barnes & Noble | Book Depository | Kobo | Chapters Indigo! | iBooks | IndiBound |


Catch up with me on social media!

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Ten Steps to Building a Killer Author’s Platform

Score!

Today I wrangled author Jennifer Bardsley to chat to you about social media. Jennifer, besides having a kick-butt first name, has an awesome media platform. Let’s see how she does it!

Take it away, Jennifer!

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The main character of my book Genesis Girl is a teenager named Blanca who has never been on the Internet.

Her lack of a digital footprint makes her so valuable that she gets auctioned off to the highest bidder.


My name isn’t Blanca. It’s Jennifer Bardsley, aka “The YA Gal” and I’m on the web all the time chatting about books on Facebook, Instagram, and Twitter.

Social media can be confusing. But book marketing from the couch beats braving TSA lines at the airport to fly to a convention or conference and hope for sales. Social media can be an author’s best friend—and biggest time suck.

Here are my top ten tips for using social media in an effective way to build up the best online presence possible:

  1. Pick two platforms you love, and go from there. If Twitter isn’t your thing, it will show in your tweeting. If you’re a wretched photographer, your Instagram feed will be crap. Don’t invest effort in a social media outlet you don’t enjoy.
  2. Analyze demographics. In general, a younger crowd hangs out on Instagram and Snapchat, whereas older readers might be on Facebook. If you’re a cozy mystery author, you might want to veto Instagram and pursue Facebook instead. YA authors might want to target YouTube. Find the social media platform that best matches your intended audience.
  3. Call people by name. Effective users of social media understand the importance of building relationships. Don’t just respond with “Thanks for the comment,” take that extra five seconds to add “Thanks for the comment, Stephanie.”
  4. Crack the algorithms. Just because you have 20,000 people following you doesn’t mean that all 20,000 people will see every post. Sometimes 500 people will see that cute kitten meme you shared, and sometimes 100,000 people will see it. It all depends on how much engagement your post receives. On Facebook this means likes, comments, and shares. On Instagram the goal is hearts and comments. Crack the algorithm and both platforms will allow more people to see your content.
  5. Only talk about your own book one tenth of the time. Nothing turns off potential followers faster than blatant self-promotion.
  6. Study hashtags. Twitter hashtags can sometimes have a very short half-life and you have to keep your eye on what is trending in order to participate in conversations and stay on top of the crest of popularity. On Instagram hashtags live forever. Some hashtags like #boosktagram are so gigantic that unless you are famous you will never score in the top posts for those hashtags. Smaller hashtags like #booksandperfume might give you more visibility. On Facebook, hashtags aren’t very common and if you include a bunch of hashtags you’ll look like a noob.
  7. Don’t ignore BookTube. Any author who is older than thirty did not grow up with YouTube and might view the BookTube audience as an afterthought. But if you ask a thirteen–year-old who his favorite YouTube personality is, that teenager can probably rattle off ten people. Learn who the top BookTubers are at the moment and also make friends with the smaller ones who might be interested in giving your book attention.
  8. Understand your brand as an author. Your social media platform is not a place to share pictures of your kids, vacations, or laundry pile you need to fold. Dog pictures are okay, especially if you have a pug or poodle. Cats make great #Caturday photos. But beyond that your accounts should represent reading, writing, and things that are of interest to your readers.
  9. Ignore what I just said about not posting pictures of your kids, if family is part of your brand. Some authors create very successful brands based on snippets they share of their family life. But it has to be done in a clever way.
  10. Have fun! If social media is a chore for you, than your lack of enthusiasm will show. Keep searching until you find the social media outlet that makes you excited about logging on.

 


About Genesis Girl

Eighteen-year-old Blanca has lived a sheltered life. Her entire childhood has been spent at Tabula Rasa School where she’s been protected from the Internet. Blanca has never been online and doesn’t even know how to text. Her lack of a virtual footprint has made her extremely valuable and upon graduation Blanca, and those like her, are sold to the highest bidders. Blanca is purchased by Cal McNeal, who uses her to achieve personal gain. But the McNeal’s are soon horrified by just how obedient and non-defiant Blanca is. All those mind-numbing years locked away from society have made her mind almost impenetrable. By the time Blanca is ready to think for herself, she is trapped. Her only chance of escape is to go online.

Purchase Links:

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Jennifer Bardsley writes the parenting column “I Brake for Moms” for The Everett Daily Herald. Her debut YA novel, “Genesis Girl” is available from Month9Books, with the sequel releasing in 2017. “Genesis Girl” is about a teenager who has never been on the Internet. Jennifer however, is on the web all the time as “The YA Gal” with over 20,000 followers on Facebook, and 14,000 followers on Instagram. On Facebook, she hosts the weekly instant book club called #TakeALookTuesday where YA Gal friends geek out, share pictures of what they are reading, and chat about books. Jennifer is a member of SCBWI, The Sweet Sixteens debut author group, and is founder of Sixteen To Read. An alumna of Stanford University, Jennifer lives near Seattle, WA where she enjoys spending time with her family and her poodle, Merlin.

Author Links: WebsiteTwitterInstagramFacebookGoodreads

Thanks for hanging out today, Jennifer!

Oh, WAIT! There’s a Giveaway until July 2, 2016 click here for a chance to win one of five copies of Genesis Girl!