Okay, let’s just get this part out of the way… since it’s an obvious question:
tchotch·ke/ˈCHäCHkə/Noun: 1.A small object that is decorative rather than strictly functional; a trinket.
(Typically pronounced “CHACH-kee”)
Honestly, I had no idea what this was either. I even had to look up the pronunciation. I did see a mention of this odd word in my marketing plan, but I didn’t want to sound stupid and ask back then.
When the email arrived from my publisher, I stared at it. Should I open it? Is it Spam? Was their email hijacked by some foreign based worm? Honestly, I was worried.
But you know what? Today is my Birthday, and it ended up being a big fat fun present! Just For me!
Well, not really. All the Make Believe authors got it, but it’s still like a present, dernit!
Inside was the artwork for a whole bunch of neat marketing pieces.
4. Trading cards/postcards
5. Desktop art (for your computer)
Oh! Oodles of good stuff. This is the front of the bookmark. Pretty cool, huh?
This is all so neat! I can’t wait to figure out how to slap that signature-thingy into my email. Good fun!
Oh, you know what? Yesterday was my three-hundredth Post. How wacky is that? Who knew I’d ever have this much to say?
- How Often Should You Update Your Marketing Plan? (grasshopper.com)
- Social Media Marketing 101 (twincreekmedia.com)
- Book Marketing: Post-Print Era Pt.2 (epubconfesses.com)
- Making the Most of Your Email Signature Line (blogs.constantcontact.com)