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The Proper (and easy!) way to Market your Novel #4 – The dreaded Public Appearance

Posted on October 26, 2012 | 15 comments

Alright, we’ve talked about not marketing your novel… instead, marketing yourself. How do you do that? By being nice.

(Check out the last few Friday posts if you’re just jumping in.)

Okay, so it’s all well and good doing this over the internet… but what about those public appearances?

We can all be nice, that’s not too hard. Getting out there in front of people… that is hard. But when you do, just remember that you don’t need to shove your novel in people’s faces.

Just smile pretty. Answer questions. Be yourself.

If you are a scared, timid writer, invent a new character who is outgoing and friendly… and be that person for a little while. (It’s called acting).

In the end, the connections you make will sell your work. The connections you make will lead to “word of mouth”. And you never know when you will be nice to someone, and they will help you out.

Remember Ed Griffis? After my post on his novel, dozens of my followers re-tweeted it. It’s the Twitter snowball effect. His Kindle rating jumped. Pretty cool, huh? I’m not saying that is all because of my post. Maybe it was just a coincidence. (There is a lot that goes into your Amazon rating. It not only has to do with your sales, but everyone else’s too.) But if you guys did all run out and buy his book, that’s great… and you found out about it because the author was “nice” to me for a little while.