I am uber stoker to be able to dig into the wild and crazy brain of someone who is out there doing this crazy publishing stuff professionally. When you read this, you’re gonna want to slap yourself silly, because this is hearing it right from someone who does this for a living. For the next few weeks, we will be delving into the slush pile with professional editor and author Danielle Ackley-McPhail

Here we go…

The Writer’s Toolbox: Give ’Em What They Want! Why Formatting Is Important By Danielle Ackley-McPhail

(Originally published in Allegory Magazine ©2011)

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So far, we’ve discussed that nothing will help your manuscript if the editor in question is not even willing to read it.

We’ve discussed remembering your contact information, and some basics… How to identify yourself, and your manuscript.

Last week we discussed basic formatting.  Now we’ll go into some special stuff.

Keep It Simple

Matters of Style

No matter what I type here there are going to be plenty of examples of publishers that do things different from what I’ve covered. Sometimes that is just a product of their experience or how they were taught. Sometimes it has to do with style guides. You may or may not have heard of these; the most familiar are the AP Style Guide, the Chicago Manual of Style, and Strunk and Whites. Many of these have their roots in print journalism and are meant to unify style for consistency. Basically they are journalists’ grammar and style bibles. Their use is no longer limited to newspapers or magazines. Not only do they guide a writer in matters of style, but they also cover grammar issues that are often confused or lost in depths of time-fogged memory.

Keep it Simple!

Before the time of electronic submissions not listening to this advice was one of the biggest mistakes beginners made. You would laugh your butts off if you had heard some of the stories I have about the manner in which some hopeful authors have submitted their manuscripts. We are talking complete bells and whistles here of the type you would expect from the ad campaign of a major corporation. Everything from fancy, scented paper to puzzle-box packaging, all of it intended to catch the eye and stand out like a psychedelic dream. Unfortunately, all that does is relegate your manuscript to the list of over-drinks stories editors tell.

Things might have changed now that the majority of submissions are handled electronically, but it is still important for you to know that a story should be noticed for the quality of the writing, not the inventiveness or style of its presentation. If you are submitting by conventional mail use plain white or cream bond paper and observe the formatting guidelines I reviewed above; if you are submitting electronically, don’t use fancy type or try to set your manuscript as if it is a finished book; don’t use colored text or insert photographs (unless they are a key point of what you are submitting, such as an academic text or how-to); and don’t add any other bells and whistles you might be considering. Let me be clear: The manuscript should stand on its own merit. If the writing isn’t any good, none of the flash is going to make a difference. What it will do is distract the editor from your work and likely cause them to reject it outright as being unprofessional.

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